India mobile phone sales (unit shipments) touch nearly 166 million
units in the first 11
months of calendar 2011; shipments in November flat on account of
post-festive
season cyclical effect
Multi-SIM handsets account for over 54% of total shipments in November
2011; Nokia
emerges leader
Smartphone shipments in India crossed 10 million units for the
first time in 11 months
of ended November 2011, account for over 6% of total market
Increased installed base of smartphones and greater operator focus
on arresting declining
ARPUs set stage for rise in share of revenues from data services
in 2012 and beyond
Chennai, January 24, 2012:
The overall India mobile handsets market recorded sales of 15.4 million
units during November 2011. This was reported in the India
Monthly Mobile Handsets Market
Review for November 2011 released
today by premier IT, Telecoms, Semiconductor & Electronics,
Government, Entrepreneurship, Energy & Healthcare and User
research firm CyberMedia Research.
Total mobile handset shipments during the first eleven months of
calendar year 2011 touched nearly
166 million units.
In the overall India mobile handsets
market, Nokia retained leadership position
with 28% share,
followed by Samsung at second position with 12% and Micromax at
third position with 4%, in terms of
sales (unit shipments) during the month of November 2011.
Multi-SIM Mobile Handsets
Multi-SIM mobile handset shipments accounted for 54% of the total
India mobile handsets market
during November 2011 in the country.
Nokia, a late entrant to the Multi-SIM device category, made up by
having as many as seven models
on offer by November 2011 and is the market leader in the category
with 19% market share, followed
by Micromax with 7.1% and Karbonn with 6.9% market share.
Table 1. India Monthly Mobile Handset Shipments (millions of
units), Number of Models
Launched by Device Type: November 2011*
Device Type Total
Shipments New Models Launched
Featurephones 14.4 74
Smartphones 1.07 23
Total 15.47 97
*Source: CyberMedia Research India
Monthly Mobile Handsets Market Review for November 2011
Growth of Smartphones
Smartphone shipments touched 10 million units in first eleven
months of calendar year 2011.
November 2011 was only the third consecutive month when smartphone
shipments in India crossed 1
million units. Moreover, the month witnessed the launch of as many
as 23 smartphone models.
“A new trend that is becoming visible is the launch of dual SIM
smartphones by vendors”, stated
Tarun Pathak, Analyst, Monthly Mobile Phones Market Review
Program, CyberMedia Research
Telecoms Practice.
At the fag end of the month Nokia launched its Lumia range of
devices (Nokia Lumia 800 and Nokia
Lumia 710) based on the new Microsoft Windows 7.5 Mango operating
system. It remains to be seen.
Table 2. India Mobile Handsets Market: Shares of leading Vendors
in Smartphones during
November 2011*
Vendor Name Market Share (% of unit shipments)
Samsung 34.1%
Nokia 22.4%
RIM 18.6%
* Source: CyberMedia Research India Monthly Mobile Handsets Market Review
for November 2011
3G Phones
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